WebSmartBusiness | Website Marketing Management

Your website can be a highly productive and cost-effective marketing tool that generates leads and sales.

However, in our experience, most websites don't drive leads and sales. Instead, they are passive and "just lay there". They are ineffective at generating leads and sales.

Our clients have active and effective websites that drive leads and sales. We generate high quality traffic to their websites; we design high conversion websites; and we measure results. We modify their traffic campaigns and websites to maximize the ROI on their website investment.

Our professional services include:

Internet Marketing Plans
Develop and/or analyze your existing Plan to determine what will produce the most results within your budget. Includes target markets, website, traffic generation, metrics, email, and social media.

Keyword Analysis
Identify relevant keywords and phrases that are most likely to generate high-quality visitors to your website. Includes traffic estimates, broad and niche keywords, local, regional, national, transient, permanent, long and short phrases. Used in Search Engine Optimization and targeted traffic generation.

Competitor Analysis
Analyze the websites, traffic generation venues, and metrics employed by competitors to determine how your website and Internet marketing matches to theirs. Learn from what they are doing.

Website Analysis
A panel of experts analyzes your website to identify strong and weak points and provide recommendations to correct the weak points. The focus is to make the website as productive as possible.

Website Usability Analysis
A panel of experts focuses on determining how a visitor experiences your website. The goal is to identify and eliminate elements in the website that might hinder conversions to leads and sales.

Website Development
Comprehensive services including graphic design, programming functionality, content development, text writing, image, dynamic and static pages, database development, ecommerce, and metrics.

Website Modifications
Identify and implement modifications to make your website more productive.

Search Engine Optimization
On and off page "white-hat" search engine optimization techniques to obtain more traffic from search engines from higher placements for relevant terms. Take ownership of and optimize your Google Local Business listing.

Search Engine Optimized Pages
Specific off-website pages designed to obtain high placements in search engines and to direct traffic to your website.

Traffic Generation Strategies
Identify the traffic generation venues that are most appropriate for your budget and target markets.

Pay Per Click / Search Engine Marketing
Implement and manage PPC campaigns in Google, Yahoo, secondary search engines, and other non-search engine sources that utilize the PPC model. In all cases, evaluate ROI of traffic campaigns.

Link Building
Obtain backlinks (incoming links) to your website from relevant websites, which will increase search engine rankings and attract visitors. Emphasis is on one-way links.

Email Campaigns
Implement "white-hat" email campaigns to your target markets. Write content, acquire opt-in lists, conduct emailing, and measure results.

E-Newsletters
Manage content development and conduct mailings to your customers and prospects.

Social Media
If appropriate for your business, set up and manage social media venues.

Press Releases
Write and implement electronic distribution of press releases for your business.

Metrics
Install and manage a comprehensive metrics system for your website. We recommend both Google Analytics and Yahoo Analytics. Includes metrics to evaluate conversions and traffic campaigns.

Monthly Monitoring and Performance Reports
Comprehensive reports including performance data, historical data, graphical analysis, trends, insights to key items to improve website performance.

Results and Expertise:

More than $12 million in leads and sales for our clients in the last 5 years from search engine optimization, paid traffic generation, and high converting websites
Managed traffic generation accounts with spends from $200 to $25,000 per month with positive ROIs up to 3600%
Wrote the highly successful Search Engine Optimization Kit
Developed the Desired Visitor Behavior™ concept to maximize website effectiveness
Taught Internet marketing to MBA Students at Wright State University
Selected by the SBA to teach Internet marketing to small business owners
Team of 5 professionals with more than 46 combined years of Internet marketing experience
Proud to be members in good standing of the Better Business Bureau and the Chamber of Commerce

Contact us to discuss how we can make your website highly effective.